Apartmentalize 2025: Top 5 Things We’re Excited About
We’re headed to Apartmentalize 2025 in Las Vegas, and this year, we’re asking one simple question....
Why Replace When You Can Restore?
Instead of tearing off a roof and sending thousands of pounds of debris to the landfill, Ames Roof Coating Systems offer a seamless, waterproof, and UV-resistant membrane that restores existing roofs for a fraction of the cost of replacement—and with far less disruption to tenants. We’re on a mission to show the multifamily industry how restoration, not replacement, is the key to asset protection, sustainability, and long-term savings. Here are the Top 5 Things We’re Looking Forward To at Apartmentalize 2025—through the lens of restoration and protection:
1. Why Replace When You Can Restore? (Seriously.)
This is the conversation we’re most excited to have on the show floor. Roofing is one of the largest capital expenditures in multifamily—but it doesn’t have to be. Ames Roof Coating Systems help you:
- Extend roof life by 10–20 years
- Prevent costly leaks and structural damage
- Avoid tenant disruption and downtime
- Reduce landfill waste
- Stay compliant with ESG and green building goals
For any apartment complex, maintaining a watertight roof is crucial. Our roof sealant solutions provide durable waterproofing to protect against leaks, weather damage, and costly repairs. Let’s talk about how restoring your roof can help preserve your property—and your budget.
2. Safe-T-Deck®: The Ultimate Walkway Coating for Multifamily Living
We’re shining a big spotlight on Safe-T-Deck® Granulated Coating at Apartmentalize. This slip-resistant, elastomeric surface coating is trusted nationwide on:
- Patios & Balconies
- Walkways & Breezeways
- Roof Decks
- Pool Decks & Stairs
- Both Wood & Concrete Surfaces
It’s UV-stable, water-resistant, and easy to apply, making it the go-to solution for improving safety, durability, and aesthetics in high-traffic areas. Whether you're refreshing aging concrete or protecting wood decking, Safe-T-Deck helps reduce liabilities while enhancing curb appeal. And when it comes to waterproofing the deck, balcony, and patio on your property, Ames has you covered—literally.
3. Restoration That Supports Your ESG Goals
Ames products aren’t just about performance—they’re part of a bigger sustainability story. With low-VOC formulas, cool roof reflectivity, and long-term durability, our roof coatings help properties:
- Reduce energy consumption
- Qualify for LEED and ENERGY STAR® certifications
- Cut down on construction waste
- Improve long-term building performance
If you're working toward ESG benchmarks, restoration is a smart and responsible step forward. Waterproofing solutions like Ames Roof Coating Systems and Safe-T-Deck® protect not just your investment, but also the environment.
4. The ROI of Restoring vs. Replacing
Budgets are tight—and capital projects need to deliver. That’s why we’ll be showing how Ames systems maximize return on investment. From roof restoration to walkway resurfacing to roof decks, our solutions help multifamily properties:
- Avoid emergency repairs
- Lower ongoing maintenance costs
- Minimize tenant complaints
- Extend service life of key assets
For properties needing protection and waterproofing, our coatings offer an extra layer of protection, ensuring long-term durability and reducing maintenance costs. Come by and let’s run the numbers together—we’ll show you how Ames pays off.
5. Connecting with Industry Pros Ready to Do Things Differently
Apartmentalize 2025 is about collaboration, and we’re looking forward to meeting forward-thinking property managers, maintenance directors, and vendors who are ready to take a smarter approach to property protection. We’re not just selling coatings—we’re offering solutions that solve real problems in real time. Whether you need roof sealant for an aging roof or waterproofing for walkways and roof decks, Ames has the answer.
Stop by Our Booth at Apartmentalize 2025
📍 Visit the Ames Research Laboratories booth in Las Vegas
📞 Call 888-345-0809
📧 Email sales@amesresearch.com to schedule a meeting
Let’s talk restoration. Let’s talk Safe-T-Deck®. Let’s talk about protecting your assets without tearing them down.
Written by Joseph Butterfield
Sales & Marketing Manager